sessions by variant: a 2% spread

Breaking sessions down by variant on ab-test-checkout, because the headline average is 3 and no segment is actually there.

• variant_a — mean 3, median 2 (1,937 rows)
• variant_b — mean 3, median 2 (2,089 rows)
• control — mean 3, median 2 (1,974 rows)

Top to bottom that is 3 against 3, a spread of 2.3%. The pooled average is 3.

select variant,
  count(*)                                              as rows,
  round(avg(sessions)::numeric, 2)                      as mean,
  percentile_cont(0.5) within group (order by sessions) as median
from ab_test_checkout
group by 1
order by mean desc;

The groups are close enough that the pooled average is a fair summary. That is worth confirming rather than assuming: the check costs one query and the failure mode is invisible.

Notice the mean and median columns disagree most in variant_a, where the mean sits well above the median. Always compute both in the group-by. The comparison between them per segment is free and tells you whether you are looking at a level difference or a tail difference.

This is the setup for Simpson's paradox — the case where every segment moves one way and the total moves the other.