Field note · February 7, 2025

support-tickets.channel: 4 values, 87.8% in the top three

4 values with 34.2% concentrated in one of them, and what that does to every chart downstream.

1 min read ·Visualization ·visualization practice

Distribution of channel on support-tickets, because every chart built on it inherits this shape.

  • email — 1,368 rows, 34.2%
  • chat — 1,191 rows, 29.8%
  • in-app — 952 rows, 23.8%
  • phone — 489 rows, 12.2%

The top three take 87.8% between them. With only 4 values there is no tail to worry about, which makes this a genuinely easy column to chart.

sql
select channel,
       count(*)                                      as rows,
       round(100.0 * count(*) / sum(count(*)) over (), 1) as pct,
       round(avg(first_response_min)::numeric, 2)             as avg_first_response_min
from support_tickets
group by 1
order by rows desc;

The second column is the one that matters. Share of rows tells you what is common; avg_first_response_min tells you whether the common thing is the important thing. They disagree more often than not, and a chart that shows only the first is answering the easier question.

Decide what happens to the tail before you plot it. "Other" as an explicit bucket is honest; twelve slivers is not, and neither is silently taking the top eight.